Six Advantages of Online Marketing over Offline
Blogger Template - What are the advantages of online marketing compared to offline marketing? When it comes to marketing objectives, the point is to get your product or service out to people to increase sales. As we know, we are currently entering the digital era. Many people are starting to leave offline marketing and start switching to online marketing considering that our society is now comfortable with the presence of digital technology.
Online marketing or another term is online marketing is an activity to market a product or service by using digital technology and the internet, such as websites, social media, marketplaces, and others. One example of people working in this field is digital marketing. People who work in this field should be able to choose what marketing strategies can be used according to their needs.
While offline marketing or offline marketing is the activity of marketing a product or service that uses traditional methods such as billboards, TV, newspapers, magazines, and brochures. Currently, several companies are still implementing offline marketing because the strategy is still relevant to their company.
Advantages of Online Marketing over Offline Marketing
Here are some advantages of marketing done online compared to marketing done offline :
Can target an audience
By using online marketing, you can reach an audience that matches your criteria. One way to target that audience is to use advertising services such as Google Ads and Facebook Ads. By using this method you can reach a relevant audience based on their behaviour and demographics.
In contrast to offline marketing which is broadcast or broadcast so we can not know whether our message is conveyed to the right audience or not.
In addition to using paid advertising, you can also do online marketing without incurring free alias fees. In the world of digital marketing, this term is called organic channel, which is marketing that is done without incurring costs. Examples of the use of organic channels are content marketing, search engine optimization (SEO), social media, email marketing, and many more.
While offline marketing generally uses media such as television, newspapers, magazines, and billboards, which cost very high to advertise.
With online marketing, you can get feedback from your customers. Customers can tell you about their experience after using a product or service that allows you to evaluate. One example of this feedback is reviewed on Google related to your business.
Connect with customers
With the presence of the internet, now we can always connect with customers directly. In the world of digital marketing, the way to stay connected with customers is to use customer relationship management (CRM) such as email marketing. We can send newsletters to customers about discounts or our latest products and services.
Online marketing can save time. Imagine how long it takes people to find information about a product or service on the internet. With online marketing, you can deliver a message to many customers directly which can certainly save time. This also applies when customers make purchases online.
Get results directly
By using online marketing, we can know the results or performance directly. Utilizing statistics features on social media, or advertising services such as Google Ads, Google Search Console, and others, we can measure the results of our campaigns directly.
Thus the discussion of the advantages of marketing done online compared to marketing done offline. If you have anything you want to ask, please ask through the comment field below, and don't forget to visit other articles about digital marketing on this blog.