Learn Digital Marketing for Beginners
Blogger Template - Hello prospective Digital Marketer, as we know, we have now entered the digital era. Many fields have been digitized, one of which is marketing. Many people are abandoning traditional marketing and turning to digital marketing because it provides more benefits that are faster, easier, and wider in reaching consumers.
At this time discussion on the introduction of Digital Marketing for beginners. For those of you who want to learn, maybe this is the right article because some things will be discussed such as what is Digital Marketing, what marketing techniques to master, and some other useful discussions. But before getting to the core of the discussion, I will first explain what marketing is.
What is Marketing?
Marketing is the process of introducing a product or service to be known by people. Marketing has two sides, namely Product Marketing and Marketing Communication.
What is the difference between Product Marketing and Marketing Communication?
Product Marketing is responsible for building positioning, narrative, competitive differentiation, pricing, determining discounts, etc., also responsible for guiding sales and Marketing Communication on how to deliver a product or service to customers. Examples of jobs on the marketing side are Product Owner, Product Manager, Product Designer, UI Designer, Interaction Designer, UX Researcher, and Market Research.
While Marketing Communication is responsible for delivering products or services to people to increase sales. Examples of jobs on the marketing side are Marketing Manager, PR Manager, Business Developer, Media Buyer, Events Manager, Account Executive, Online Marketer, Marketing Analyst, and Direct Marketer.
Marketing Communication is also divided into two, namely Offline Marketing Communication Channels and Online Marketing Communication Channels.
What is the difference between Offline Marketing Communication Channels and Online Marketing Communication Channels?
Offline Marketing Communication Channels are traditional marketing such as TV, radio, newspapers, magazines, billboards or billboards, brochures, letters, and more. Its characteristics are usually one-way communication, difficulty to get feedback, less targeted, very expensive, and difficulty knowing the results or performance of a campaign.
Online Marketing Communication Channels are digital marketing such as social media, internet, email, search engines, and more. Its features always get direct or instant feedback, can be targeted, low cost can measure performance in great detail, can know the results or performance of a campaign.
What is Digital Marketing?
Digital Marketing is a field of work that conducts marketing activities for a product or service by utilizing digital technology and the internet.
How To Become A Digital Marketer?
To be a good Digital Marketer, you must first know your goals to choose the right strategy to do marketing. You need to know if the purpose of marketing is to get new customers or to retain existing customers.
If your marketing goal is to get new customers, then the right marketing strategy is to use Content Marketing channels, SEO (Search Engine Optimization), Search Engine Marketing (SEM) or Paid Search, Display Advertising, Retargeted Ads, Paid and Organic Social Media, and Web Landing Pages.
But if your marketing aims to retain existing customers, then the right marketing strategy is to use CRM (Customer Relationship Management), Email Direct Marketing, Push Notification (app/browser), Retargeted Ads, On-site app and app management.
What are the types of Digital Marketing Channels?
Here are some types of digital marketing channels you need to know:
Content Marketing is a marketing technique that involves creating and distributing relevant content to an audience through various media such as websites, blogs, or social media, to attract people so that they are interested and buy our products and services.
SEO (Search Engine Optimization)
SEO is a way or effort made to increase the number and quality of website visits through search engines such as Google by utilizing the way the search engine algorithms work. The goal of SEO is to display a website in the top position of search engines or at least appear in search results based on certain keywords that have been targeted.
SEM (Search Engine Marketing)
SEM is a way to increase the number and quality of website visits through search engines such as Google by paying for advertising platforms such as Google Ads. The purpose of SEM is to display the website in the top position of search engines and bring relevant website traffic.
Display Advertising, also abbreviated as Display Ads, is a short image or video ad that is placed on various sites on the internet. Advertisers generally work with ad networks such as Google Ads to show ads on other sites with the criteria they want.
Customer Relationship Management (CRM)
CRM uses online communication tools such as email, push notifications, SMS and live chat, to establish communication and relationships with existing customers to retain them or also increase sales through them. One of the biggest channels is Email Marketing.
Organic Social Media
Organic social media is a channel used for marketing needs through social media for free without spending special costs for marketing. A form of organic social media is contained in the form of images, writings, or videos that are posted using hashtags so that they can be seen by followers and other users.
Paid Social Media
Paid social media is a channel used to promote your product or service through social media advertising. These ads will later appear on the homepage of your already targeted audience. Paid social media marketing is generally used to increase brand awareness and reach new followers.
How do I choose the right channel?
To choose the right digital marketing channel, there are three factors you need to consider:
Scalability is how big a marketing channel we are using and how many people we can reach.
The more targeted your audience is, the more effective your campaign will be. Two types can be targeted, namely based on behaviour or habits, as well as based on demographics such as identity and interests.
Customer Acquisition Cost (CAC)
Customer Acquisition Cost or abbreviated CAC is the cost we spend to get new customers. How to calculate CAC is to add all sales and marketing costs and then divide by the number of customers.
So the discussion about Digital Marketing, hopefully, useful for you. If there is anything you want to ask, please ask through the comment field below.