SEO Website : How to Increase Website Visitors
Today's online system makes it easier for the public to access the various information they need. This makes business people do promotions through the website. However, often the problem is that the website is empty of visitors.
Every website manager certainly has the main goal of increasing website traffic by having many visitors. To achieve this goal most website managers will use website SEO techniques.
The higher the traffic that occurs on a website, the more revenue that can be generated by a website. The higher the traffic of a website, it means that more and more people know about the website.
You can't achieve that just by providing content without optimization. Content created cannot automatically be uploaded to Google's search engine. It takes a mature and effective website SEO strategy.
Every year there will be changes according to Google's algorithm. So you need extensive knowledge to be able to raise a website in the long run.
Google's main goal is user convenience, so Google must constantly change its algorithms to improve the search engine's ability to produce the information users need.
10 Website SEO Techniques To Increase Traffic
Many website SEO techniques can be applied to increase the number of visitors to your website. In performing this technique you must also perform the appropriate optimization so that the technique can work well and appropriately. Here will describe some SEO techniques that you can use to increase website traffic.
Check Back Links Included in Content
Inside each content will be provided a link to be used as a recommendation for users to make it easier to move from one page to another.
Usually, the link will be related to the content that the user is reading. This is intended so that all the information that the user wants can be obtained completely and can solve the user's question. Usually, the links entered can be internal and external.
For that, you should check regularly. It is possible that the link is no longer active or leads to an error page. This can make visitors unable to get appropriate information and lower the level of customer satisfaction with a website.
Create a Sitemap
Sitemaps or commonly known as lists. In this list will be informed about all the pages on the website that can be accessed by visitors more easily.
Sitemaps also allow a website to be found on search engines. Sitemaps can also determine the index of a website more quickly. If there is a change in the structure of the website then the sitemap will also inform the search engines.
Creating a sitemap is a basic website SEO technique that must be owned. Two types of sitemaps must be created, namely XML and HTML. An XML sitemap is a type of sitemap that is accessed by search engines. While the HTML sitemap is a sitemap that can be accessed by users.
Doing keyword research is a very important thing to create content on the website. By doing keyword research first then you can get the keywords that users need.
There are several things to keep in mind when doing your first keyword research is disbursement volume. This will show how many keywords users searched for in a given period.
You should also pay attention to the level of difficulty of a keyword being created. This allows your keyword to appear on the first page because it is very unique. When doing keyword research you should also pay attention to keyword suggestions that are closely related to the keyword being researched.
Make keywords that are general and don't have double meanings. This is done because Google must choose keywords that match the user's wishes and the data that comes up must be accurate and appropriate.
Install Google Analytics Features
Using Google Analytics features is essential to compliment your website. This feature serves to identify the behavior of website users. With this Google Analytics feature, you can know which website pages are visited by users.
Everything can be recorded from the user opening the website to closing it again. In addition, Google Analytics can also find out which websites have more interaction with users and which do not.
By knowing user behavior, a website can formulate a strategy to provide the information needed by users. The more useful a website is, the more users will come back to access it.
Create New Content That Is More Interesting and Complete
Creating interesting and complete content is certainly a very important website SEO technique. When users search for keywords on Google, of course, users want appropriate and complete answers to be able to resolve questions or obstacles that are occurring.
Therefore, Google is aware of the needs of users and prioritizes content that has the most complete information to be able to occupy a leading position in the search results pages.
You can add illustrations or videos so that users can better understand the content provided. If users are more satisfied then they can share it through social media or other online media.
Make sure the Website Can Be Accessed with Multi-Device
Today users often access a website via laptop or mobile phone. However, from both devices, currently, users who use mobile phones are more than laptops, so creating a multi-device website display is of course a must-do. So that users can be freer to access it via laptop or mobile phone.
In terms of display form, a website must also be adapted to the device used by the user to access the website. This is done so that the display remains the same even when accessed using a mobile phone or laptop. This will have a very important effect on the comfort and satisfaction of customers when using the website.
Adding Images to Content
Content should be accompanied by an image. This is done so that users can more easily find out the purpose of the existing content. In addition, images can make users not get bored listening to content.
However, if you use images, then the loading of the website will be a little slow. For that, you need to improve the optimization of the website so that it is not slow. In addition, the images displayed on the content must be of good quality, not broken or blurry.
This can help to increase the comfort of users while accessing the website. The more comfortable the user is with the performance of a website, the more users will return to visit the website.
Increase the Speed of the Website
One of the things that can make users annoyed or not access a website is because the website has a long loading. That way, users can quickly switch to websites that can provide them with information more quickly.
Although your website provides interesting and good content but does not have sufficient speed then users will be lazy to come to it. According to data, it is known that 53% of users will leave a website that has a loading time of more than 3 seconds.
It is also known that 79% of users are disappointed with websites that have a long loading and will not visit the website again. This is of course very serious because it can reduce user interest in your website. For that, you must increase the speed of the website better.
Learn What Website Visitors Need
To be able to manage a website better, then you must be able to know what users want for a website. By knowing what users want and need, then you can develop content to be more interesting and visited by many users.
You can develop content with suggestions that users may leave in the website's comments field or you can see what content is interesting and widely shared by users.
You also need some content that shows parts of the list of other content titles found on the website. This can help give visitors a reference on what they may need.
Use Deep Linking Techniques
Deep linking is a technique used to link to another website by entering the relevant anchor text. So this word will be a link that can direct users to other websites.
In addition to encouraging users to visit your website, you should also encourage users to be more interested in the content provided. A new topic will be very influential on increasing the traffic of visitors to a website.
In addition, this technique can also maintain the structure of the website to be better and more accessible. This technique can also increase the search rating of a specified keyword.
Benefits of Running Website SEO Techniques
Every website manager competes to apply website SEO techniques to optimize the performance of their website. This is done because these various SEO techniques can have many benefits for your website. What are the benefits that can be obtained if using SEO techniques, see the information below?
Improving Keyword Ratings
Every website must compete and have an equal chance to be able to win the competition on search engines. This allows the keywords you use to appear on the first page of search results.
The more users who get complete information about what the obstacles are, it can make users more comfortable with the website.
The SEO techniques implemented on a website it can help increase the keyword rating used. This technique can provide a signal for search engines to promote your website related to the keywords presented.
Website Can Be Better Known
By using SEO techniques continuously, it can lead the development of the website in a better direction. This will be directly proportional to the reputation of a website.
With the right SEO techniques then you can make your website more famous and needed. This happens because the user already knows with certainty and clarity about the performance of the website that can provide various information to users.
This tool can also be used to make the brand more famous. You have to get your visitors used to it and memorize the brand that is being marketed.
Increased Number of Visitors
The main purpose of using an SEO technique is to increase the number of visitors to your website. The increase in visitors can identify a website has undergone a lot of development.
An increase in the number of visitors will also affect many aspects, one of which is an increase in higher revenue. Moreover, if the website sells certain products, then it can make users more familiar with the products offered.
This can help to increase product sales. The more comfortable the user will be with a website, the greater your chances of earning a bigger income.
Maintaining Website Structure
In a website, proper website SEO techniques are needed to be used as a standard structure of a website. A website must have an optimal structure to better organize the content and facilitate the search for related keywords.
Search engines will index and distinguish a website from other websites from the information they will provide. This is done so that visitors can easily enjoy the benefits of using a website. The layout of the display should also match the information that may be provided. This allows the user to better understand the information provided.
Indirectly, SEO techniques can increase the number of visitors. That way, the number of sales can also increase. Where when the user enters a website, then indirectly the user can recognize the various products presented.
This will certainly make users curious and dig a lot of other information. Moreover, if your website is in the top rank then users will be able to easily find it. The various developments will be in direct proportion to the increase in sales.
Can Be Used As A Long Term Investment
SEO techniques can be used to be one of the long-term investments. With SEO techniques, the website can be maintained and built in a more structured way. This can make the website grow. By using SEO techniques, then you can develop a website gradually and can last longer.
That is what makes SEO techniques said to be a long-term investment. When SEO techniques are done every week, then the results can be seen every week as well. But the benefits can last until the next few months.
Here are some website SEO techniques that will be useful for the website you manage.
Applying various techniques does take a long time and is arguably not easy. Consistency is needed so that website managers do not give up easily and keep trying to apply these techniques.
It could be that when you apply one technique without success, then you have to try another technique. Do it until your goal is reached.
Once achieved, to keep it stable you still need analysis and graphical reports on website traffic. This is so that you know how the state of website traffic. You must consistently apply SEO techniques so that the website is stable and still has a lot of visitors.